Hidden Gem

San Marcos

Situated between Austin and San Antonio, San Marcos is a vibrant college town known for its clear rivers, outlet shopping centers, and rich cultural heritage.

San Marcos

About the Attraction

San Marcos is a vibrant college town with a lively atmosphere, natural beauty, and plenty of outdoor activities. Here’s why this Hill Country destination is worth exploring:

  • The San Marcos River: Crystal-clear and spring-fed, the river is perfect for tubing, kayaking, or paddleboarding. Its refreshing waters make it a favorite year-round spot for locals and visitors alike.
  • Outlet Shopping: Home to the San Marcos Premium Outlets and Tanger Outlets, the town is a shopping mecca with hundreds of designer and name-brand stores.
  • Historic Downtown: San Marcos’ downtown area boasts unique shops, art galleries, and an array of restaurants and bars that reflect the town’s youthful and creative vibe.
  • Cultural Events: From live music festivals to the Mermaid Festival celebrating the town’s river culture, San Marcos is packed with events that bring the community together.
  • Texas State University: The campus adds energy to the town with its beautiful grounds and cultural events, including plays, art exhibits, and lectures.

San Marcos is a dynamic mix of outdoor fun, culture, and vibrant community life, making it a must-visit in the Hill Country.

Interactive Map

Audio Guide

Make the most of your visit. Listen to the Audio Guide for insider tips, fascinating facts, and stories that enrich your journey.

Hiking Adventure Map

Schedule

Tourist Information Center open Monday to Saturday from 9:00 AM to 5:00 PM; closed on Sundays.

Entrance Fee

Free
General Admission: Free. Admission prices are fixed. Specific attractions may have their own admission fees. Advance reservations are not required for general access to the city.
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