About the Attraction

Prada Marfa is a surreal and artistic landmark that combines fashion and contemporary art in the middle of the West Texas desert. Here’s what makes it a one-of-a-kind destination:

Unique Art Installation: Created in 2005 by artists Elmgreen and Dragset, this faux Prada storefront is a permanent art piece that blends high fashion with the stark beauty of the desert landscape.
Iconic Design: The structure features real Prada products displayed behind glass, making it a striking juxtaposition of luxury and minimalism in a remote setting.
Cultural Statement: Meant to provoke thought about consumerism, luxury, and art, Prada Marfa challenges traditional notions of art and its place in the world.
Photographer’s Dream: With its minimalist design and dramatic desert backdrop, the installation has become a favorite subject for photographers and Instagrammers alike.
Accessible Yet Remote: Located just off Highway 90 near the town of Marfa, the journey to Prada Marfa is part of the experience, offering scenic views of the wide-open Texas desert.

Prada Marfa is a bold and intriguing destination that merges art, culture, and the unexpected in a way only Texas can.